Editorial Intelligence · Briefroom
Briefroom monitors every editorial signal, surfaces the 20 stories worth covering today, and generates a full brief in your brand voice. Before your team sits down.
Briefroom START · 3 editors · live result
Based on a sport publisher. 22 working days/month. €35/hr editorial rate. 25% of freed time reinvested in content.
The problem
Every morning, before a single story gets written, editorial teams lose hours to work that should never have been manual.
RSS feeds, Reddit threads, press releases, social trends. Most never become a story, but someone has to read them all. Every single morning.
~2 hrs/editor filteringWithout systematic coverage monitoring, you find out about the story after three competitors have already published. Missed stories are lost traffic, permanently.
Coverage gaps go undetectedEven when the story is found, building the brief takes 30 to 45 minutes. Every time. Angle, context, sources, tone. Starting from zero, every single day.
Repeated daily, per editorHow it works
Briefroom runs every morning while your team sleeps. By 9am, the day is already planned.
Your vertical scanned while you sleep. RSS feeds, Reddit, press releases, YouTube. All sources, every morning, automatically.
Every signal scored for editorial value, virality and Reddit engagement. The 20 stories that matter today, ranked. The rest, filtered.
See instantly which hot stories competitors are covering that you haven't touched. Own the angle before the window closes.
One click generates a full editorial brief in your brand voice. Angle, context, headline options, interview questions. Ready in under 60 seconds.
Brief becomes a concept article. News (350w) or analysis (700w), ready to edit. Assign directly from the Kanban planning board.
The briefing assistant is built into every brief. Ask it to suggest a different angle, find supporting sources, draft interview questions or check what competitors have written. It searches the web in real time and responds in the context of the story — no switching tools, no copy-pasting between tabs.
What it delivers
Every number below is based on a real sport publisher. 3 editors, 22 working days/month, €35/hr. 25% of freed time reinvested in new content. The other 75% is yours. Adjust for your team: every extra editor multiplies the return.
What you get
Every feature exists because a real editorial problem required it. No feature theatre.
Everything worth knowing, already filtered before you sit down.
From signal to publishable concept in one click.
From brief to published, tracked in one place.
Pricing
One-time setup to configure your sources, calibrate your editorial voice and onboard your team. Then a monthly retainer that covers everything: daily runs, all API costs, monitoring and support.
One-time setup
We absorb the setup cost for the 2 remaining pilot slots. In return: early feedback and a reference once you're live.
Monthly retainer
All daily runs, all API costs, monitoring, support and updates included.
What's included
Everything you need to automate your morning editorial workflow from day one. Signal scanning, story scoring, coverage gap detection, editorial briefs in your brand voice, concept articles and a Kanban planning board.
Book a call to discuss STARTOne-time setup
Live within 5 working days. No IT involvement. Full multi-editor configuration included.
Monthly retainer
Everything in START, plus higher scan frequency, deeper content generation and team features.
What's included
Everything in START, built for larger teams. Higher scan frequency, deeper content generation, multi-editor assignment, SEO brief layer, newsletter drafts, GA4 tracking and multi-domain support.
Book a call to discuss SCALEPricing
Scoped per engagement. Contact Tim for a conversation about your operation.
What's included
Everything in SCALE, built for multi-brand media groups. CMS integration, white-label, API access, competitor intelligence, enterprise SSO and dedicated support. Scoped to your operation.
Contact TimAll pricing excludes VAT. Contact Tim to discuss Enterprise scope and pricing.
Why this exists
I ran editorial and commercial operations for an international publisher for ten years. We had hundreds of signals arriving daily. We had good editors and we still missed stories. Not because the team wasn't capable, but because the volume was simply not processable by humans. That gap is where Briefroom was born.
I watched editors spend their best hours filtering rather than writing. I watched stories get missed because nobody had time to check what competitors had covered. I watched briefs get built from scratch, every single time, when most of the work was the same work we'd done the day before.
Briefroom is the system I wished I'd had. Built from the inside out.
Not ready to talk yet?
A one-page breakdown showing exactly what Briefroom would deliver for your specific team size and content type. No call required.
Pilot programme
Briefroom is currently running in production for a B2B publisher in the motorsport vertical. Two pilot slots remain open for publishers who want to be part of the early commercial phase and receive founder-rate pricing locked for 12 months.
Reference implementation
Sport and F1 vertical. Built and validated in a market I know from the inside: 10 years as Country Director at Motorsport Network. The test environment runs on live F1 content, daily, without manual intervention since March 2026.
This is not a standard SaaS trial. If your editors are not spending less time on signal monitoring and briefing within 30 days of going live, the engagement ends. No invoice, no awkward conversation.
Your next story, already briefed
You'd be joining a live production pipeline that has been running daily since March 2026. Book a 30-minute call. No preparation needed. Just a conversation about your editorial operation and whether Briefroom fits.